Summer is coming and Hawaii is a big inspiration, Stella McCartney was inspired by palm leafs and hibiscus flowers for her Resort collection, and now H&M is also launching the Aloha-inspired H&M For Water collection. A quarter of the sales supports WaterAid, an organisation who reaches out to some of the world’s poorest communities, enabling them to gain access to a supply of safe water, improved hygiene and sanitation.
The H&M For Water collection will hit EU stores May 31.
