We’ve Got A Fitchuation Here
While most companies will be more than happy with the free publicity of young soapies wearing their clothes, American teen retailer Abercrombie & Fitch has offered Jersey Shore’s Mike “the Situation” Sorrentino big bucks NOT to wear their clothes anymore.
“We offered a substantial payment to Sorrentino to wear an alternate brand because of the company’s deep concern that the Situation could cause significant damage to our image”
“We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans,”
I think I’m gonna die laughing…



