Witches, wizzards and zombies are for the kiddos, you go Modern Goth style with a leopard print dress and – why not it’s Halloween – monster bag from Rika.
Every fashion journalist has a fave designer for whom personal admiration is stronger than journalistic objectivity. Alexander Wang - dropping out of Parsons at the age of 21 and ever since rocking two labels with his name, being creative director for Balenciaga and launching an H&M collab collection – is mine…Go Alex!
In Rotterdam we do like big concepts, after the grand opening of Markthal – renamed De Vreetkapel / The Food Chapel in good Rotterdam tradition – H&M opened the biggest brandstore in Europe! The former shop at De Koopgoot has been transformed into the biggest flagship - or should we say Viking ship – of H&M (Home), Monki and Weekday. And I’m particulary happy with the last one, since they also stock Swedish labels Cheap Monday, Rodebjer, Carin Wester and Whyred.
Two more reasons why my hometown deserves that top 10 spot on The New York Times to-go list.
Markthal; Ds. Jan Scharpstraat 298, Rotterdam, metro Blaak
H&M Brandstore “De Koopgoot”; Beursplein 10, Rotterdam, metro Beurs
Only a few hours ’till the launch of the Alex X HM collection…can’t wait? Watch these Elle behind the scenes video for a sneak preview of the clothes.