The Alexander Wang for H&M collection is getting closer to it’s due date, November 6, so it’s time to get the marketing machine going. Rihanna was spotted wearing a cropped top and print leggings to gym class, I mean New York Fashion Week, and Hanne Gaby Odiele is facing the winter months in a bra and – let’s pray they’re leather – pool sliders in Elle October.
Alexander told style.com he wanted to do a collection “where most of the pieces were designed from scratch” but What The Wang is going on Alex? Where are the shoes, dresses, trousers, knits and bags we long term fans know and love you for? The lasercut concept from your Spring 2014 collection is subtle compared to this in-your-face branding. Or is logomania your way of joking with the mass hysteria that comes with designer collaborations?